Social media needs good management so that its growth and development leads to positive results & meaningful communications.

Things you should be aware of when you hire a social media specialist:

A social media specialist is more than just the person with the passwords to all your social media accounts. This person should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on all those channels. They’re also responsible for joining relevant conversations on behalf of your brand and “soft selling” your product by providing support to current and prospective customers.

Social media doesn’t function in a vacuum, and a great social media specialist will be able to build strong working relationships with the rest of your team. Their colleagues include content writers, graphic designers, and search marketers. The person you hire should have a strong understanding of how SEO, content (blogs, email, video, etc) and social media work together to create effective digital marketing campaigns. They will also be metrics-driven and committed to showing you quantitative results.

Social media gaffes can exist forever in screenshots, so you’ll need to hire someone with good situational judgement. Questions like “How would you respond to an angry customer?” can be useful for this purpose. Use these interview questions to assess your candidate’s experience with managing social media for brands (rather than for personal use), as well as the overall personality fit. Someone even-keeled with a touch of humor and an innate desire to help would be a strong fit for this role.

Is Social Media Advertising Effective? Yes, Social Media Ad is effective.

A recent study found that social media ads are very effective in helping internet users find new products.

Further, here’s why Social Media Marketing can give you that critical cutting edge you need to generate more leads, increase traffic and boost conversions –

1. In January 2022, 4.55 billion people use social media globally; +9.9% increase in social media users from last year (400 million new social media users).
2. Over 60% ofthe worlds population(7.9 B) use social media (4.55 B)
3. On average, 28% of people who use the internet found new products after viewing social media ads.
4. People on social media are 27% more likely to make monthly charity donations, and close to half believe it’s essential to give arms to the community.
5. 49% of internet users say they are likely to purchase from brands they see advertised on social media.
6. 72% of B2B marketers who use paid marketing channels online use social media as a marketing medium.
7. Instagram’s advertising reach is up to 5.7%.
8. In 2020, the average Facebook user clicked at least 12 ads per month.
9. Facebook ads reach 1.95+ billion of the platform’s total monthly users.
10. Social ad impressions increase by 20% every year.
11. According to a report, LinkedIn is the most paid and organic content marketing channel for B2B marketers.
12. 80% of social media referral traffic to eCommerce websites came from Facebook in Q1 2019.
13. Twitter users spend 26% more time than users on other platforms in viewing ads.
14. Twitter Ad engagements increased by 29% in Q4 2019.
15. When reaching Gen Z, Snapchat ads are seven times more efficient than TV ads.
16. LinkedIn ads reach 12% of the world’s population and 62% of Americans.
17. On average, LinkedIn Sponsored InMail ads have a 52% open rate.

and the list  goes on and on….