We are India’s #1 Rated Digital Marketing Agency

PPC Digital Ad’s that Drive Qualified Traffic to your Purchase Funnel

We are a full service and a Google partner certified agency providing top-notch digital marketing services including online Pay-Per-Click Ad’s Campaign Management that set your business up for success. 

Google Ad's Services
Our PPC Strategy
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Google PPC Ad's Across Multiple Search Engines and platforms

Grow Faster, Think Bigger & Convert Better

Make the Right Decisions for Your Brand by choosing our best-in-class PPC Advertising services proven to boost brand recognition, which can be crucial if you need higher SERP’s ranking. Our expert team can help execute a smart, successful Ad’s Campaign Keyword strategy, one based on data analytics and best practices.

PAY-PER-CLICK AD's MANAGEMENT

Generating Organic traffic can be overwhelming. For mission critical objectives & predictable results you should definitely opt for a PPC digital Ad’s management system like Google Adwords, Google Adsense, etc. The Results are instant & guaranteed. A successful Ad campaign strategy is proven to boost your brand’s online visibility and directly increase qualified traffic to your sales funnels, thus, giving you that crucial added advantage over your competitors. So hiring the right digital marketing company can be a game-changer when looking to stay on top of your competition. Keep reading to understand why Google Ads is a great way to boost your ROI in 2022.

PPC

EFFECTIVE & Budget friendly AD'S WITH INSTANT RESULTS

pay for results only

PPC ads can show up anywhere, from search engines to social media platforms to even Amazon. No need to commit to long-term contracts – Simply set an advertising budget and never spend more than your monthly limit.

They offer greater brand exposure and awareness because they appear prominently on SERPS, Pages, Apps, Platforms, etc. All PPC Ads are proven to boost brand recognition and lead to 10x conversions. 

The technique allows users to display from a number of different types of ads for their services or products when users enter relevant queries into search engines or on other apps like Social Media platforms like Facebook, Instagram, LinkedIn, etc. including even Amazon platform PPC Ads. In contrast to traditional forms of marketing, PPC is cost-efficient because it allows brands to pay a fee only when a user clicks their ad.

No advance bulk payments or huge ad spends. Simply set an advertising budget and never spend more than your monthly limit.

GOOGLE

Are Google Ads really Successful?

We want to help you

Is Google Ads really effective? To answer this, let’s consider a few statistics:

  1. Google Ads have a click-through rate of nearly 8%.
  2. Display ads yield 180 million impressions each month.
  3. For users who are ready to buy, paid ads on Google get 65% of the clicks.
  4. 43% of customers buy something they’ve seen on a YouTube ad.

So Yes, Google Ads Really Works! With an optimized ad campaign and lead flow, you can create a high-ROI marketing campaign.

So Google PPC Ads really helps you 10x your traffic, leads and sales and with that said, Social Media PPC Ads can work wonders too. Infact social media channels of marketing have a much more interactive, volume based and engagement driven way of connecting with your target audience through an evergrowing community of followers and fans who spend most of their time online on various popular social media platforms like Facebook, Instagram, YouTube, Twitter, TikTok, and several others. Let’s face it— people are practically obsessed with social media these days!

Here’s why Social Media Ads can give you that critical cutting edge you need to boost sales and traffic and outshine your competition –

  1. In January 2022, 4.55 billion people use social media globally; +9.9% increase in social media users from last year (400 million new social media users).
  2. Over 60% ofthe worlds population(7.9 B) use social media (4.55 B)
  3. On average, 28% of people who use the internet found new products after viewing social media ads.
  4. People on social media are 27% more likely to make monthly charity donations, and close to half believe it’s essential to give arms to the community.
  5. 49% of internet users say they are likely to purchase from brands they see advertised on social media.
  6. 72% of B2B marketers who use paid marketing channels online use social media as a marketing medium.
  7. Instagram’s advertising reach is up to 5.7%.
  8. In 2020, the average Facebook user clicked at least 12 ads per month.
  9. Facebook ads reach 1.95+ billion of the platform’s total monthly users.
  10. Social ad impressions increase by 20% every year.

and the list  goes on and on….

Tailored Solutions for Every PPC Campain

Our Goal

We are a Google partner certified agency for Google PPC Search Network & Google Display Ads. We also integrate Social Media App Ads or Amazon App Ads into your marketing plan. Our team will help you create a PPC campaign strategy in line with your business objectives to maximize your ROI. Our team will execute a smart, successful ongoing Ad campaign and keyword research strategy, one based on data analytics and best practices, that set your business up for success.

 

Our team has extensive knowledge of PPC models and online marketing trends to help you stand out from your competitors. The PPC management services we offer include:

SET A BUDGET CAP

Set an advertising budget and never spend more than your monthly limit.

STAY FLEXIBLE

No need to commit to a long-term contract. Adjust your advertising budget or pause your ads whenever you need.

ONLY PAY FOR RESULTS

Pay as you go only for results. Only pay when people take action, like clicking your ad to visit your site or call your business.

Google Search NETWORK Ads — SERP Ads

Google Ads has a vast amount of online advertising space available for marketers to use across countless websites. To keep things simple, it splits things up into two categories: the Search Network and the Display Network.

The Search Network is a group of search-related websites where your ads and free product listings can appear. The heart of the Search Network is Google’s core product: its search engine. When you pay for this kind of ad, it will appear in a prominent position next to search results, —usually at the top of the page, but sometimes in other locations. It can also show on other Google sites like Maps, Shopping, Google Images, and on the websites of Google search partners like YouTube, etc.

Common ad formats include —

  1. Expanded Text Ads
  2. Responsive Search Ads
  3. Dynamic Search Ads

Google Search Network Ads is recommended if you offer products or services that users urgently need, your budget is limited, customers are already aware of your brand or you want leads who are more likely to convert soon.

Google Display Network Ads

In contrast to the Search Network, which revolves around user queries, the Display Network is much broader in scope. It includes millions of websites, and while a few of them are owned by Google itself (such as YouTube, Gmail and Blogger), most are not related to the company. While Search Network ads will only ever appear as part of search engine results, Display Network ads can pop up across a broad array of locations so you can take advantage of a varied range of ad formats when running your campaigns here.

Some Common ad types are —

  1. Responsive Display Ads (most common)
  2. Uploaded Display Ads
  3. Engagement Ads

This type of Google ads is suitable for brands which need to build familiarity with custoemrs, looking to target previous visitors or market by displaying enticing visual content and media like videos, graphics, pictures, etc.

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SOCIAL MEDIA PPC ADS or Engagement ADS

Certain ad types, specifically enagement ads on social media, Amazon, etc. are specific to their corresponding media type and app platform like Facebook, Instagram, LinkedIn, Pinterest, Youtube, etc.

Some of these are —

  1. Facebook Business PPC AD Campaigns
  2. Instagram PPC AD Campaigns
  3. Youtube Video Ads
  4. LinkedIn Ad Campaigns
  5. Pinterest PPC Ad Campaigns
  6. Amazon Ecommerce Product Ad Campaigns

 

 

Ads Campaign Research, Analytics & Reporting

We regularly test, collect & analyze critical data & key metrics & report them to you. Together we will optimize your campaign to tweak your  ongoing strategy & implement effective keyword discovery with the help of robust industry standard analytics tools.

Ongoing Keyword
Strategy

We do keyword research, competitor analysis, and brainstorm strategies that set your business up for success. Our ongoing keyword research & discovery strategy can also help you to take advantage of trends & festive seasons or simply when we feel we can derive more ROI.

g

Google Ad's Strategy

We shall devise a bond like ad campaign strategy to integrate with your marketing plan. Usually we like to plan ahead so we also prefer optimizing both Paid + Organic SEO forms of online marketing channels. Our smart, successful digital marketing strategy is based on data analytics, best practices and measurable results and are aimed to drive maximum conversions at critical times for the minimum cost. We focus primarily on productivity and trimming the fat in order to reduce campaign spends & manage budget allocations & much more.

Google Search NETWORK Ads — SERP Ads

Google Ads has a vast amount of online advertising space available for marketers to use across countless websites. To keep things simple, it splits things up into two categories: the Search Network and the Display Network.

The Search Network is a group of search-related websites where your ads and free product listings can appear. The heart of the Search Network is Google’s core product: its search engine. When you pay for this kind of ad, it will appear in a prominent position next to search results, —usually at the top of the page, but sometimes in other locations. It can also show on other Google sites like Maps, Shopping, Google Images, and on the websites of Google search partners like YouTube, etc.

Common ad formats include —

  1. Expanded Text Ads
  2. Responsive Search Ads
  3. Dynamic Search Ads

Google Search Network Ads is recommended if you offer products or services that users urgently need, your budget is limited, customers are already aware of your brand or you want leads who are more likely to convert soon.

Google Display Network Ads

In contrast to the Search Network, which revolves around user queries, the Display Network is much broader in scope. It includes millions of websites, and while a few of them are owned by Google itself (such as YouTube, Gmail and Blogger), most are not related to the company. While Search Network ads will only ever appear as part of search engine results, Display Network ads can pop up across a broad array of locations so you can take advantage of a varied range of ad formats when running your campaigns here.

Some Common ad types are —

  1. Responsive Display Ads (most common)
  2. Uploaded Display Ads
  3. Engagement Ads

This type of Google ads is suitable for brands which need to build familiarity with custoemrs, looking to target previous visitors or market by displaying enticing visual content and media like videos, graphics, pictures, etc.

g

SOCIAL MEDIA PPC ADS or Engagement ADS

Certain ad types, specifically enagement ads on social media, Amazon, etc. are specific to their corresponding media type and app platform like Facebook, Instagram, LinkedIn, Pinterest, Youtube, etc.

Some of these are —

  1. Facebook Business PPC AD Campaigns
  2. Instagram PPC AD Campaigns
  3. Youtube Video Ads
  4. LinkedIn Ad Campaigns
  5. Pinterest PPC Ad Campaigns
  6. Amazon Ecommerce Product Ad Campaigns

 

 

Ads Campaign Research, Analytics & Reporting

We regularly test, collect & analyze critical data & key metrics & report them to you. Together we will optimize your campaign to tweak your  ongoing strategy & implement effective keyword discovery with the help of robust industry standard analytics tools.

Ongoing Keyword
Strategy

We do keyword research, competitor analysis, and brainstorm strategies that set your business up for success. Our ongoing keyword research & discovery strategy can also help you to take advantage of trends & festive seasons or simply when we feel we can derive more ROI.

g

Google Ad's Strategy

We shall devise a bond like ad campaign strategy to integrate with your marketing plan. Usually we like to plan ahead so we also prefer optimizing both Paid + Organic SEO forms of online marketing channels. Our smart, successful digital marketing strategy is based on data analytics, best practices and measurable results and are aimed to drive maximum conversions at critical times for the minimum cost. We focus primarily on productivity and trimming the fat in order to reduce campaign spends & manage budget allocations & much more.

Our PPC Work Process is Fine Tuned

Our PPC Campaign Process

We leverage, optimize and manage various types of PPC Ad’s resulting in a boost in lead generation and filling of your sales funnels depending on your goals, budget, target audience and competitor strategy.

PPC AUDIT

The first step is understanding your marketing needs. What results do you want to get out of your PPC ad Campaign? Defining your goals and the markets gives us critical insight to what we can leverage or discard in our strategy. Typically, this involves research, analysis of competitors, keyword research and brainstorm strategies that can set your ad campaign for success. We find out how your business can minimize campaign costs and take advantage of opportunities by analyzing your previous campaigns. Further, we will allocate Campaign budgets & manage campaign expenditure.

KEYWORD RESEARCH

We utilize the keywords that will generate the most leads for your business. Our team conducts a thorough keyword research discovery process on your industry & niche and analyzes your target customer’s needs to determine relevant keywords & adgroups.

PPC OPTIMIZATION

Get the most out of bid positioning while reaping significant financial gains. We will consistently optimize your landing pages and monitor its progress. We will drive quality traffic to your sales funnels through a smooth and efficient marketing loop and customer brand experience. This way, you can increase website traffic and keep your customers coming back for more.

PPC RETARGETING

Win back clients that have expressed their interest in your brand. Our team will refine your ongoing keyword & overall campaign strategy and target prospective customers that are one step away from making a purchase. Further, we will push them to take action through effective sales funnels.

REPORTING AND REFINEMENT

We continue monitoring your campaign’s health by testing, collecting, tracking & reporting analytics data. Together, we will tweak & refine your PPC campaign’s ongoing strategy to achieve our marketing goals and better campaign performance and productivity over time.

Let's Generate More Leads & Traffic

GET STARTED WITH US

Generate more traffic, qualified leads, customers acquisitions and drive better results with our best-in-class PPC services. BigTecha works with businesses of all sizes. Contact us today to schedule a free consultation.

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